PRIVACY POLICY

Thora LLC

Effective Date: January 6th, 2026

This Privacy Policy explains how Thora LLC (“Thora”, “we”, “us”, “our”) collects, uses, stores, and protects personal information when you use the Thora mobile application, website, and related services (collectively, the “Services”).

By using Thora, you agree to the collection and use of information in accordance with this Privacy Policy.

 

1. Who We Are

Thora is operated by Thora LLC, a limited liability company registered in the State of New York, United States.

Contact email: hello@thoraapp.com

 

2. Who Can Use Thora

Thora is intended for users aged 13 years and older.

We do not knowingly collect personal data from children under the age of 13.
If we become aware that data from a child under 13 has been collected, we will promptly delete it.

 

3. Information We Collect

 

3.1 Information You Provide Directly

When you use Thora, you may provide:

• Email address and account details

• Responses to onboarding questions

• Daily check-ins, reflections, and self-reported inputs

• Messages sent to AI-powered chat features

• Support requests or communications with us

Some of this information may relate to emotional states, eating behaviors, or well-being patterns, which you choose to share voluntarily.

 

3.2 Information Collected Automatically

We automatically collect limited technical data, including:

• Device type, operating system, and app version

• App usage data (features used, session duration)

• Crash reports and performance data

• Approximate location (derived from IP address)

• Anonymous analytics identifiers

We do not collect precise location data.

 

4. Sensitive & Wellbeing-Related Data

Some data you voluntarily provide may be considered sensitive or health-related under certain laws.

We process this information only to:

• Provide the Services

• Generate insights and personalized experiences

• Improve app functionality

We do not use this data for advertising purposes and do not sell it.

 

5. How We Use Your Information

We use personal data to:

• Provide, operate, and maintain Thora

• Personalize content, insights, and user experience

• Enable AI-powered support features

• Communicate with you about your account or updates

• Improve safety, performance, and functionality

• Comply with legal obligations

 

6. AI-Powered Features & Data Use

Thora includes AI-generated features, such as chat-based guidance.

• Messages sent to AI features are processed to generate responses

• AI outputs are automated and not reviewed in real time by humans

• AI interactions may be temporarily stored to improve service quality and safety

AI features are supportive and educational only, not diagnostic or therapeutic.

 

7. Legal Basis for Processing (GDPR – EU Users)

If you are located in the European Union or European Economic Area, we process personal data based on:

• Your consent

• Performance of a contract (providing the Services)

• Legitimate interests (security, product improvement), balanced against your rights

You may withdraw consent at any time.

 

8. Sharing of Personal Data

We do not sell your personal data.

We may share data only with:

• Service providers (hosting, analytics, customer support)

• Payment processors (Apple App Store, Google Play)

• Legal authorities if required by law

• Successor entities in the event of a merger, acquisition, or sale

All service providers are required to protect your data.

 

9. Data Storage & International Transfers

Your data may be stored and processed in the United States or other countries where our service providers operate.

We take reasonable measures to ensure appropriate safeguards are in place for international transfers, including contractual protections where required.

 

10. Data Retention

We retain personal data only for as long as necessary to:

• Provide the Services

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

You may request deletion of your account and associated data at any time.

 

11. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including the right to:

• Request confirmation as to whether we process your personal information

• Request correction of inaccurate or incomplete data

• Request deletion of your personal data

• Object to or request restriction of certain processing activities

• Withdraw your consent where processing is based on consent

Any request will be handled in accordance with applicable law and may be subject to limitations and exceptions.

To exercise these rights, contact: hello@thoraapp.com

 

12. Account Deletion

You may delete your account through the app settings or by contacting us.

Upon deletion:

• Your account will be closed

• Personal data will be deleted or anonymized, unless retention is legally required

 

13. Security

We use reasonable technical and organizational measures to protect personal data.
However, no system is completely secure, and we cannot guarantee absolute security.

 

14. Children’s Privacy

Thora is not intended for children under 13.

If you believe a child under 13 has provided personal data, please contact us immediately so we can remove it.

 

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes will be posted at this link with an updated effective date. Continued use of the Services constitutes acceptance of the updated policy.

 

16. Contact Information

Thora LLC
New York, United States
Email: hello@thoraapp.com